The Process

I knew I wanted to design a graphic based on this Andy Gullahorn lyric the moment I heard it. This final line in the song felt inversely-reminiscent of classic postcard-isms (“Wish you were here!”) — personally, I think we should have more postcards telling us where we shouldn’t go. The tone of the song has a traditional Americana, Johnny-Cash-imprecatory-prayer flavor to it, so it felt right to use a photo I took in an Arizona desert.